The first sentence of the McDonald’s mission statement reads:
McDonald’s brand mission is to be our customers’ favorite place and way to eat.
The first sentence of the Farm Burger mission statement is:
Farm Burger wants you to think about your burger – what it is and where it’s from.
That’s where the philosophical differences begin.
Three years ago, when Farm Burger opened its doors in Decatur, it was something altogether different to other burger places. Farm burger doesn’t care if its your favorite place to eat, though that would be nice. It doesn’t want to bring you a burger for a dollar. If you can sell a burger for a dollar and still make a profit, it probably costs half that. Do the math on how much that meat costs — does that price seem like what you’d pay for prime beef.
The beef at Farm Burger is 100% grass-fed, from farms in Georgia. If you’re not a fan of beef, you can grab a burger made from locally sourced chicken, or go veggie with quinoa. But for as many menu items as possible, including the beer, Farm Burger tries to find it locally.
But back to the meat. The Atlanta Journal-Constitution’s food writer, John Kessler, wrote in 2010, “There is a moral equation to consuming animal flesh, and I’m glad that restaurants like Farm Burger make me consider it before I reach for the ketchup.” If, like Kessler, you’re one of the many people concerned with what’s in your (or your kids’) food, the beef at Farm Burger comes from Moonshine Meats, where it is certified organic, grass-fed, antibiotic and hormone-free. You’ve probably seen commercials for dairy products that explain how better milk and cheese comes from happier cows. The same can be said for the beef that comes from them. Click this link to read what Farm Burger says are the benefits of eating grass-fed beef.
After opening locations in Buckhead and Dunwoody, Farm Burger has its feet securely underneath it; and for this fledgling burger chain, a sustainable future looks bright.